TEL AVIV, Israel – (BUSINESS WIRE) – November 16, 2021–
Elementor, the leading open source website building platform behind over 9 million websites, has launched a creative campaign to shine the spotlight on the unsung heroes, who are building the web and shaping the digital world we all live in. , now more than ever.
This press release features multimedia. See the full version here: https://www.businesswire.com/news/home/20211116006119/en/
Elementor has launched an uplifting and fun version, creative video on YouTube to start a conversation that continues on Elementor’s social media channels and via a new landing page for website builders.
“From the early days of the Internet, it was website builders who built a new world we could inhabit online,” said Yam Regev, vice president of marketing, Elementor. “At Elementor, we believe it is time for this vital workforce to take center stage and be proud of their profession and the huge impact it has on the world as we know it. We want to praise, inspire and empower these silent powerhouses. “
As part of the campaign, Elementor surveyed over a thousand web creators
In partnership with getWizer and found a burgeoning Gen Z and Millennial workforce taking on the role of website builder. The main research lessons include:
The field is developing massively as a serious profession:
- 67% of web creators are Gen Z or Millennials.
- 55% of Millennials surveyed rely on website building as a full-time job, compared to a lower rate among Baby Boomers (19% as a full-time job) who are more likely to design websites during their time free.
The demand for services is enormous:
- 68% of web creators have experienced a sharp increase in demand since the Covid-19 epidemic
- 70% think there is more competition in the field than a year ago.
- 78% expect the demand for website building from customers to increase in the coming year and 77% expect the web design industry to continue to grow over the next five years .
Sustained pride in their website creation work:
- 78% of Web Creators are proud to identify themselves as such.
- 80% of Millennials say their families support their career choice.
The 90-second video gives a window into the people who run the web world we all live in, letting us step into the secret movement of the web’s creators, who actually live among us as ordinary people. Coming from design, development, marketing, or all three, they take those skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond traditional professions, creating a new breed of professionals – the web creator, powering the digital world, one pixel at a time.
Elementor was founded with a mission to empower website builders to realize their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work.
As part of the campaign, Elementor also launched a hub real stories from web creators, custom templates for designing sites like the ones featured in the video, interactive features, learning opportunities and digital loot.
When the campaign was launched, more than 150 Elementor employees changed their job titles on LinkedIn to “Web Creator”, prompting the site to start suggesting the descriptor that did not previously exist as a choice of job description.
Concept and artistic direction: Elementor
Director: Eli Sverdlov
Production company: Jiminy Creative
Creative consultant: Alon Seifert
Music: Tomer Biran
Filming location: Serbia
The video is posted to YouTube and via a dedicated landing page and promoted on Facebook, Instagram and the web.
Founded in 2016, Elementor is the leading WordPress website builder solution that offers code-free site builder. With users in 152 markets including marketers, website developers, designers, freelancers, and more, Elementor now powers 5.5% of websites globally. The open source platform is designed to streamline the process of building a web presence, helping business owners reach their potential by focusing all of their efforts on creative and business processes.
View source version on businesswire.com:https://www.businesswire.com/news/home/20211116006119/en/
CONTACT: media inquiries
KEYWORD: UNITED STATES NORTH AMERICA ISRAEL MIDDLE EAST
INDUSTRY KEYWORD: ONLINE INTERNET SOCIAL MEDIA PROFESSIONAL SERVICES CONSUMER ELECTRONICS VENTURE CAPITAL CONSUMER TECHNOLOGY OTHER CONSUMER AUDIO / VIDEO COMMUNICATIONS OTHER TECHNOLOGY
Copyright Business Wire 2021.
PUB: 11/16/2021 11:16 a.m. / DISC: 11/16/2021 11:16 a.m.