Elementor Presents Web Creator Campaign, Paying Tribute
The campaign will rally and inspire web professionals with video and popular engagement on social media
Web authoring as a domain is only just beginning – research reveals 67% of web creators have seen growth since Covid-19, and 77% expect the web authoring field to continue to grow over the course of the next five years
Elementor, the leading open source website building platform behind over 9 million websites, has launched a creative campaign to shine the spotlight on the unsung heroes, who are building the web and shaping the digital world we all live in. , now more than ever.
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“At Elementor, we believe it is time for this vital workforce to take center stage and be proud of their profession and the huge impact it has on the world as we know it. We want to praise, inspire and empower these silent powerhouses. “
Elementor launched an uplifting and entertaining creative YouTube video to start a conversation that continues on Elementor’s social media channels and via a new dedicated web creator landing page.
“From the earliest days of the Internet, it was website builders who built a new world we could inhabit online,” said Yam Regev, vice president of marketing, Elementor. “At Elementor, we believe it is time for this vital workforce to take center stage and be proud of their profession and the huge impact it has on the world as we know it. We want to praise, inspire and empower these silent powerhouses. “
As part of the campaign, Elementor surveyed over a thousand web creators
Partnered with getWizer and found a burgeoning Gen Z and Millennial workforce taking on the role of web creator. The main research lessons include:
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The field is developing massively as a serious profession:
- 67% of web creators are Gen Z or Millennials.
- 55% of Millennials surveyed rely on website building as a full-time job, compared to a lower rate among Baby Boomers (19% as a full-time job) who are more likely to design websites while in their prime. free time.
The demand for services is enormous:
- 68% of web creators have experienced a sharp increase in demand since the Covid-19 epidemic
- 70% think there is more competition in the field than a year ago.
- 78% expect the demand for website building from customers to increase in the coming year and 77% expect the web design field to continue to grow over the next five years .
Sustained pride in their website creation work:
- 78% of Web Creators are proud to identify themselves as such.
- 80% of Millennials say their families support their career choice.
The 90-second video gives a window into the people who run the web world we all live in, letting us into the secret movement of the web’s creators, who actually live among us as ordinary people. Coming from design, development, marketing, or all three, they take those skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond traditional professions, creating a new breed of professionals – the Web Creator, powering the digital world, one pixel at a time.
Elementor was founded with a mission to empower website builders to realize their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work.
As part of the campaign, Elementor also launched a center for stories from real web creators, custom templates for designing sites such as those featured in the video, interactive features, learning opportunities and digital loot.
When the campaign was launched, over 150 Elementor employees changed their job title on LinkedIn to “Web Creator,” prompting the site to start suggesting the descriptor that did not previously exist as a job description choice. .
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